Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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The Adaptive Edge: Mastering the Future of DTC Pharma Marketing
You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns do reach some of the right patients and help them discover new or better treatments. And that’s a good thing, for everyone.
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21 results found
Five Ways Pharma Brands Can Transform Data-Driven Media Planning
As the year draws to a close, pharma brands are deep in the media planning process for 2025. But despite seemingly endless amounts of information available,...
Targeting with Purpose: Patient-Centered Strategies Shape Pharma's Future
Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape....
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
In the face of growing competition for patient and physician attention from new market entrants, the rise of healthcare influencers, and an explosion of media...
Webinar: Unlocking HCP and DTC Alignment Through Precision Patient Centricity
Join OptimizeRx CCO Theresa Greco as she explores the results from our 2024 independent physician survey and how embracing patient centricity to synchronize...
MM+M Media Summit 2023 - Health Media and the Equity Conversation
Access to preventative diagnostics and care yields better health outcomes. But when access is an issue, the likelihood of finding out a diagnosis later in the...
How pharma brand teams can harness the power of privacy-safe personalization for OTT/CTV
With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand...
Omnichannel, AI and Next-Best Action: The Future of HCP Engagement
Terms like omnichannel, artificial intelligence, data-driven, and real time are defining the conversation around HCP marketing. But there's still a gap between...
Place Your Brand Infront of HCPs Using EHR-Based Digital Strategies
Searching for a digital strategy that creates new opportunities for medical device and medtech brands to engage physicians at the moment they are actively...
HCP Engagement and Point-of-Care Marketing – Unpacking the Vendor Landscape
As a life sciences marketer, you’ve heard how EHR-based solutions can help your brand reach healthcare providers (HCPs) at the point of care. But with so many...
Secrets of a Data Ninja: How Artificial Intelligence and Real-World Data Elevate HCP Engagement
Artificial intelligence and real-world data are hot topics in pharma marketing, but how can your organization best use these tools to improve the efficiency,...
RWE in Action Webinar
While pharma has been using real-world data (RWD) to generate real-world evidence (RWE) for clinical trials, post-marketing, and R&D for decades, the emergence...
Applications in Advanced Analytics to Increase Early Treatment Rates in Patients with Multiple Sclerosis
In this webinar, we’ll discuss how applications in advanced analytics and machine learning, can leverage clinical expertise in analyzing RWD to create...
The NPI Data Craze: Value vs. Hype
NPI data is the new craze. While data in healthcare abounds, the industry is still learning how to dice it and slice it, and in this case, how to harness the...
Streamline your digital Go-To-Market strategy for specialty products
A new era of digital transformation has arrived. An enriched spectrum of the digital and virtual world is at our fingertips for specialty product launches....
The Status and Future of the Shift to Non-Personal Promotion in Pharma Marketing
It’s been a year since the onset of COVID-19 upended the way we live our lives and conduct our business. It’s now clear that non-personal promotion (NPP) with...
Learning Together: COVID-19 Tracing, Tracking and Testing: Challenges, Benefits and Transformation
As we re-open the country, what is the role of tracing, tracking and testing as we manage COVID-19? How do we weigh safety vs. risk, and public health vs....
Learning Together: The Rapid Adoption of Telehealth During COVID-19. Will it Stick?
In the face of social distancing to prevent further spread of coronavirus, telemedicine has emerged as the best, and most viable method to ensure patients have...
Learning Together: The Transformational Nature of COVID-19 on the Healthcare Industry
COVID-19 has become a disruptive force to the world as we know it. Beyond being disruptive, COVID-19 is proving to have a transformational impact on many...
Learning Together: Frontline HCP Communication During COVID-19
We continue tackling the challenges and potential solutions for frontline healthcare providers (HCPs) facing the COVID-19 pandemic. We'll discuss how...
Learning Together: Navigating the COVID-19 Pandemic
A practical conversation with some of nursing’s brightest minds and leading organizations, answering the question: How can healthcare organizations navigate...