HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Read the Story!
Despite having the only FDA-approved treatment for a rare disease, an in-line pharma brand struggled to reach and engage their target population. The likely cause? An overreliance on demographic modeling, complex diagnostic criteria, frequent misdiagnoses, and consumer targeting limitations.
By evolving their DTC marketing with OptimizeRx’s patented, AI-driven technology, the brand saw:
- 75% increase in Audience Quality (AQ)
- 92% increase in website engagement
- 9,700 diagnosed patients reached
- 2x more new diagnoses
Learn more about the predictive, privacy-safe approach at the heart of this brand’s success. Download the full case study.
