When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
White Paper: The Marketer's Role in Earlier Disease Intervention
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Healthcare Target Audiences, Redefined. Patented. Privacy-Safe. HIPAA Compliant.
Micro-Neighborhood® Targeting (MNT) delivers the next generation of healthcare audience precision. Built on patented, privacy-safe technology, MNT transforms clinical and consumer data into deterministic, custom patient audiences that align directly to your brand’s eligibility signals.
Activate Brand-Eligible Audiences with Hyper-Local Precision
OptimizeRx’s patented Micro-Neighborhood® Targeting platform delivers a deterministic, HIPAA-compliant alternative to broad, inefficient targeting. Instead of relying on lookalike models, MNT pinpoints patients with zip-9 level granularity, aligning outreach directly to real-world brand eligibility signals.
This approach ensures your campaigns connect with diverse patient populations—wherever they live and across the media they actually use—while staying fully privacy-safe.
By combining clinical evidence with consumer preference data, MNT empowers marketers to create messaging that is both data-driven and human-centered. After all, a Type 2 diabetic in New Orleans may look nothing like one in Denver—but both deserve timely, relevant information tailored to their care journey.
HIPAA Compliant
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Double-patented, privacy safe methodology meets the strictest emerging laws, validated by the rigors of expert determination. Fast track legal review for speed to campaign execution.
Unrivaled Clinical Specificity
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Hone in on brand-eligible patients and their treating providers across 35 million micro-neighborhoods based on real-world evidence and consumer preference data.
Activation-Ready Audiences
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More efficient execution and reporting across the campaign lifecycle, customized for your brand. Self serve audiences and industry leading activation partners.
Evidence-based. Privacy-safe. Proven.
Audiences Drawn from Real World Medical Claims & Consumer Data
Our audiences are built on a foundation of real-world medical claims and consumer data—linking clinical accuracy with real-life behavior.
OptimizeRx holds two process patents for associating de-identified, tokenized patient prescription and medical claims data with tokenized consumer-level attributes. This patented methodology ensures audiences are both clinically precise and HIPAA-compliant, giving brands the confidence to engage patients and providers without compromise.
The result? High-quality, deterministic audiences that deliver better outcomes—built on science, safeguarded by privacy.
300M+
Patients with 5+ years of history
Integrated Consumer Data
Smarter Audience Segmentation & Media Planning
OptimizeRx helps brands deliver the right message at the right time by combining privacy-safe healthcare claims with consumer data to reveal patient behaviors, preferences, and decision-making.
With our analytics, you can:
- Pinpoint and segment key healthcare audiences
- Optimize media plans across TV, streaming, display, social, audio, and email
- Craft messages that resonate and drive script lift
- Strengthen brand performance and patient outcomes
- Turn healthcare intelligence into a competitive marketing edge
