healthcare audience targeting using micro neighborhoods

Patented, Privacy-Safe, HIPAA Compliant —High-Performing Healthcare Audience Targeting

Custom built, dynamic patient audiences based on brand eligibility signals for hyper-local,
real-time targeting.

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Activate Brand Eligible Audiences with Geo-Specificity

OptimizeRx’s patented Micro-Neighborhood® platform provides a deterministic alternative to traditional approaches with a level of granularity down to the zip-9 level. Rather than targeting patients based on lookalike audiences, brands can leverage Micro-Neighborhood targeting and our patent-pending deterministic ID resolution technology, MX#™. This powerful combination ensures ads reach and engage a diverse set of patients, regardless of where they live or their preferred media.

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HIPAA Compliant

Patented, privacy-safe process meets the strictest emerging laws, validated by expert determination.

Unrivaled Clinical Specificity

Hone in on brand-eligible patients and their treating providers across 35 million micro-neighborhoods.

Activation-Ready Audiences

Faster execution and reporting across the campaign lifecycle, customized for your brand.

See how our approach is truly unique with unrivaled scale.

With a robust data repository of census-level prescription and medical claims data, it’s never been easier or more efficient to create the highest quality audiences (AQ). What do we mean by scale? OptimizeRx 36M+ Zip-9s give you unparalleled granularity, compared to the 210 DMAs or 40K zip codes.

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Today, there are more variables than knowns. Let’s ensure that your marketing partner isn’t one of them.

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Evidence-based, Privacy-safe

Audiences Drawn from Real World Medical Claims & Consumer Data

OptimizeRx holds two process patents for associating de-identified and tokenized patient prescription and medical claims data attributes to tokenized consumer-level data.

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300M+

Patients with 5+ years of history

Integrated Consumer Data

Comprehensive Media Preferences & Lifestyle Attributes

Understanding the similarities and differences between cohorts can better guide creative development, improve targeting for DTC, and influence HCP initiatives. Integrating medical and consumer data combined with geo-specificity gives your audiences a competitive advantage. It starts with cohort profiling.