HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
Patented, Privacy-Safe, HIPAA Compliant —High-Performing Healthcare Audience Targeting
Custom built, dynamic patient audiences based on brand eligibility signals for hyper-local,
real-time targeting.
Activate Brand Eligible Audiences with Geo-Specificity
OptimizeRx’s patented Micro-Neighborhood® platform provides a deterministic alternative to traditional approaches with a level of granularity down to the zip-9 level. Rather than targeting patients based on lookalike audiences, brands can leverage Micro-Neighborhood targeting and our patent-pending deterministic ID resolution technology, MX#™. This powerful combination ensures ads reach and engage a diverse set of patients, regardless of where they live or their preferred media.
HIPAA Compliant
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Patented, privacy-safe process meets the strictest emerging laws, validated by expert determination.
Unrivaled Clinical Specificity
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Hone in on brand-eligible patients and their treating providers across 35 million micro-neighborhoods.
Activation-Ready Audiences
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Faster execution and reporting across the campaign lifecycle, customized for your brand.
Evidence-based, Privacy-safe
Audiences Drawn from Real World Medical Claims & Consumer Data
OptimizeRx holds two process patents for associating de-identified and tokenized patient prescription and medical claims data attributes to tokenized consumer-level data.
300M+
Patients with 5+ years of history
Integrated Consumer Data
Comprehensive Media Preferences & Lifestyle Attributes
Understanding the similarities and differences between cohorts can better guide creative development, improve targeting for DTC, and influence HCP initiatives. Integrating medical and consumer data combined with geo-specificity gives your audiences a competitive advantage. It starts with cohort profiling.
