Implementation & Retention:
Here's How


The OptimizeRx platform increases the effectiveness of patient support programs by integrating acquisition and retention engagement strategies that result in extended days on therapy.

Integrate traditionally siloed programs into an omni-channel approach that will drive success in all of your patient support programs

  • Supporting disease awareness or brand-specific engagement programs, our technology acts as your mobile CRM, allowing implementation to happen in a closed-loop system.
  • Treatment, refill and testing reminders can be supported through automated text messaging, chatbot messaging, live texting and emailing with healthcare professionals.
  • Utilizing three distinct user interfaces, our platform allows program managers to implement, track and report on interactive retention programs for patients and caregivers within a single portal.
  • OptimizeRx utilizes HITRUST certified components compliant with HIPAA, FCC, TCPA and CCPA regulations to keep programs on track.
  • Simplify the patient experience with content libraries, community building, motivational messaging and the gamification of information.
  • Automated patient touchpoints and robust reporting help measure the success of your programs and lead to higher patient retention.

Summarized Case Studies



Optum Specialty Pharmacy wanted to prove that bringing simple technology to existing patient behavior could have significant clinical and commercial impact.

Results Showed:

  • Patients who were enrolled via a live call and on-boarded to interactive text messaging that provided timely medication and refill reminders, adherence feedback, clinical assessment questionnaires, lifestyle tips and emotional support messaging, reported very high satisfaction rates (+90%) with the program’s ease of use.
  • Days on therapy were extended by 73 for cancer patients and 102 for inflammatory disease patients.

Wayne State University School of Medicine

WSU School of Medicine needed a solution to connect with young adults (18-25) with asthma.

Results Showed:

  • Interventional messaging and text reminders were instrumental in helping them make a real impact on medication adherence and asthma control.
  • Intervention Group members saw doses of controller medications decrease

Joslin Diabetes Center

Joslin Diabetes Center needed a better way to understand disease progression and medication adherence in adolescents struggling to manage their Type 1 Diabetes.

Results Showed:

  • Text message interaction created a substantial impact in adolescent diabetes management.
  • Teens who responded to >33% of text message reminders did not have a significant increase in A1C levels over 12 months. Teens who responded <33% of texts saw significant increases in A1C levels.

Molina Healthcare

Molina Healthcare had concerns surrounding high non-adherence and low healthcare utilization among the chronically ill.

Results Showed:

  • Medication therapy management and messaging reminder programs focused on treatment implementation and retention demonstrated the power of strategic intervention among the Medicaid population.
  • The proportion of days covered among the study population increased by 3.6% for statin medications, 2.8% for oral diabetes medications and 7.1% for antihypertensive medications.

Acquisition &

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