If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
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Solutions
Unlock Smarter Healthcare Marketing Solutions
Whether you're a biotech startup or a top-30 pharma brand, our predictive solutions help you reach—and move—your ideal audiences. Align HCP and DTC strategies through AI-driven targeting, omnichannel activation, and precisely timed placements. Choose self-service or managed campaigns, backed by expert support. With human-centric AI, high performance isn’t just possible—it’s predictable.
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HCP Marketing
Make Every HCP Engagement Count
The most effective HCP campaigns start with the patient. Our AI-powered Dynamic Audience Activation Platform (DAAP) blends real-world clinical and behavioral insights to reach HCPs when it matters most—during real care moments, on their preferred channels, with messaging tailored to their patients. The result? More relevance, more impact, and a higher likelihood of action.
25%
Higher Script Lift with DAAP
DTC Marketing
Reach the Right Patients—at the Right Time
Today’s patients face a maze of information, channels, and voices—making it harder than ever to find the right treatment path. Our privacy-safe Micro-Neighborhood® Targeting uses real-world data and AI to predict eligibility and activate tailored outreach ahead of key care moments. Empower patients with the right message, on the right channel—so they show up informed and ready to take action.
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28:1
Average Campaign ROI
Omnichannel Activation
Synchronize HCP and DTC for Maximum Impact
Create a cohesive brand experience that reaches both patients and providers—online and offline, across devices and channels. Our expert-led approach and expansive omnichannel network make it easy to align messaging, so HCPs and patients engage with your brand in a consistent, coordinated way. When your audiences are in sync, your results follow.
70%
HCPs agree that aligning HCP/patient info streamlines care
Audiences
Create Dynamic Audiences That Evolve with Care Needs
We begin with a deep understanding of your ideal patients, HCPs, and brand goals. Then, we apply privacy-safe, granular data to build precise, custom segments. As patients' needs change, so do your audiences—thanks to real-time machine learning that keeps targeting accurate, relevant, and ready for activation.
