HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
Solutions
Get on the Path to High Performance with Predictive Healthcare Marketing Solutions
From smaller biotech, to top 30 life science companies, to boutique agencies and major holding
companies, we deliver and activate your ideal audiences, making HCP+DTC alignment possible through predictive targeting, omnichannel activation, and synchronized placement. Choose from our self-service or managed service options, with expert guidance to launch your HCP, DTC, or combined campaigns. Our human-centric AI puts even the most ambitious goals within reach.
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HCP Marketing
Crack the Code on Reaching HCPs
Are your HCP campaigns relevant and actionable? It’s key to big results. We start with the patient, then integrate comprehensive HCP data insights into our AI-driven Dynamic Audience Activation Platform (DAAP) to achieve both. Reach HCPs with messages that speak to their patients’ profiles, across their preferred channels, during actual care windows—so the chance of an HCP taking action increases exponentially.
25%
Higher Script Lift with DAAP
DTC Marketing
Engage & Empower the Right Patients
If only Google led patients to the right treatment! But for now, knowledge gaps, missed targets, and an explosion of channels and influencers make it hard for patients to feel confident. Our powerful AI tools, like privacy-safe Micro-Neighborhood® Targeting, predict eligibility and reach patients on an optimal omnichannel mix at upcoming visits. Cut through the noise, and prepare patients for actionable, responsive HCP conversations.
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28:1
Average Campaign ROI
Omnichannel Activation
Harmonize HCP & DTC Engagement
Deliver a purposeful, consistent, and immersive brand experience across multiple preferred channels and platforms. Our experts ensure that both patients and providers will engage with your brand seamlessly, across devices, whether they are offline or online. Our unmatched omnichannel network and targeted approach also makes it possible, if you choose, to align HCP and DTC messages for even greater impact.
70%
HCPs agree that aligning HCP/patient info streamlines care
Audiences
Build Custom, Dynamic Audiences
We start by getting to know your brand’s ideal patient, HCPs, and business objectives. Then, we use privacy-safe, granular data analysis to create highly precise, custom segments. And because patients are people—and not static data sets—we use machine learning to update your audiences in real time as their condition changes.
