Primare Care / Internal Medicine
The OptimizeRx Platform
Life science brands make significant investments in medication affordability programs for patients.
OptimizeRx Financial Messaging helps pharma marketers turn those investments into demonstrated increases in script volumes by:
- Placing your savings offer directly in the EHR workflow of HCPs at the moment your brand is being considered or prescribed
- Equipping HCPs to discuss medication cost and assistance programs with patients
- Automatically routing savings, copay or voucher offer to the patient’s preferred pharmacy
- Providing mobile copay activation from the point-of-care and brand website
The result? HCPs are more confident writing brand prescriptions, and patients are able to afford their medication more easily – generating increased script volumes.
Why Do Pharma Marketers Choose OptimizeRx Financial Messaging?
Our programs reach unique HCPs that are not available in other networks.
We average a 65% provider list match, and an 86% provider engagement rate.
We consistently deliver double- or triple-digital ROI to our clients.
We provide mobile copay access and point-of-care activation for easier sign-up and use.
The OptimizeRx Network Reach
Our network of 300+ EHR and ePrescribing partners reaches over 60% of ambulatory prescribers, including physicians not accessible through other companies’ networks. That means your brand savings offer reaches more providers – and their patients.
Here’s our coverage US healthcare providers in major specialty areas*:
81% Primary Care / Internal Medicine
*Comparison of OptimizeRx physician network coverage to physician counts published by the Association of American Medical Colleges.
The Results For Our Clients
OptimizeRx Financial Messaging consistently generates high returns for our pharma marketing clients, based on script lift, incremental brand revenue, HCP prescribing activity, and overall ROI.
We’ve helped brands compete in crowded markets, generate new-to-brand patients and providers, manage loss-of-exclusivity, and more. Take a look at some of our client results below, or check out the full case studies.