If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
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DTC Marketing
Discover Smarter DTC Pharma Marketing that Drives Real-World Impact
Our direct-to-consumer solutions check all the boxes for a powerful, patient-centric strategy: Accurate. Compliant. Dynamic. Predictive. Integrated. Our team helps you build deep segments of patients at or near brand eligibility for precision targeting. With our AI platform, you can also sync audiences with your HCP marketing to optimize interactions—a proven approach that’s more effective than traditional, siloed physician/consumer campaigns.
Micro-Neighborhood Targeting
Hyper-Local Patient Geo Clusters
AI-powered Micro-Neighborhood Targeting® (MNT) with cookie-less ID Resolution finds brand eligibility signals by associating medical data with real-time deterministic data gathered directly from consumers, including demographics, behavioral, social determinants, and media preferences. Then, it scores over 35 million zip-9 geographies based on the concentration of those signals to create robust, clinically precise patient segments that lead to superior results. A test vs. control statistical methodology provides direct insight into your brand conversion and enables continuous optimization.
35M
US Neighborhoods Scored & Ranked
Compliance
Adaptive, Privacy-Safe Shield
Rest assured that as DTC pharma marketing shifts more and more toward personal consumer data, we design our technology for bulletproof privacy protection. Our predictive, AI-driven Micro-Neighborhood Targeting® uses patented tokenization and de-identification methods to protect patients—and your brand’s reputation and compliance record. Our technology is also advanced and flexible enough to stay safe even as federal, state, and local regulations evolve and expand.
100%
HIPAA Compliant
Omnichannel HCP and DTC alignment
Enhanced Care Conversations
Healthcare is rapidly moving away from generic mass media consumer advertising to create more meaningful, personalized interactions between HCPs and patients. Today, only OptimizeRx and DAAP align brand messaging to your custom patient segments with your HCP marketing, for integrated, omnichannel execution, enabling mutual conversations that drive impact and ROI.
