Menu
Solutions
HCP Marketing
Reach and engage more HCPs with predictive omnichannel solutions.
Point of Care Marketing
Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
DTC Marketing
Reach brand-eligible patients, compliant with new and emerging state regulations.
Omnichannel Marketing
Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
Audiences
Reach patient and provider audiences on their preferred channels when they are primed to act.
Dynamic Audience Activation Platform
Innovate your marketing with predictive intelligence and smarter program execution.
Micro-Neighborhood® Targeting
Patented, privacy-safe, HIPAA compliant real-time targeting solution.
Profiler
Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Download the Whitepaper
Industry
Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
Agencies
Your partner for driving innovation and better performance for life science clients.
MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Download the Whitepaper
GettyImages-470623169-1-1
Resources
Blog
See what we’re learning in the field about how current trends are influencing pharma brand strategy execution.
Whitepapers
Gain valuable insight from our recently published original research.
Webinars
Knowledge sharing and great conversations happen here. Join us!
Case Studies
Learn how we’re solving key industry challenges for our clients.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Explore All Resources
GettyImages-624570630
Company
About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
Leadership
Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
Careers
Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
Partners
Empower HCPs to Make More Informed Health Decisions and Drive Engagement
Investors
Join us on our mission to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.
Data & Compliance
Be confident your marketing is backed by our commitment to the ethical use of data and the privacy and safety of medical information.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
Contact Us
GettyImages-624570630

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
null
shape-image

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

The Solution

The manufacturer, and its agency, partnered with OptimizeRx to more accurately identify and segment both consumers and patients using a privacy-safe deterministic approach. The agency then used our audience data to execute an omnichannel, programmatic media campaign, and the OptimizeRx analytics team measured the results.
quality

Qualified Audience Identification& Targeting

quality

Qualified Audience Identification& Targeting

quality

Qualified Audience Identification& Targeting

quality

Qualified Audience Identification& Targeting

This comprehensive approach not only improved the brand’s ability to identify and engage the right patients but also optimized campaign efficiency across digital channels, ensuring measurable outcomes for their DTC efforts.

The Results

The campaign demonstrated the power of OptimizeRx’s combination of media and clinical expertise along with our deterministic MNT, machine learning, and predictive analytics in transforming consumer engagement for the rare disease brand. By applying these innovative techniques, the brand achieved its desired goal of improving the relevance of its audiences and connecting with patients affected by this rare neurological condition.

Key Outcomes

  • 75% overall increase in AQ
    • 18.2% AQ achieved in digital channels
    • 13.5% AQ achieved on campaign website
  • 92% increase in website engagement
  • 9,700 diagnosed patients reached
  • 2x new diagnoses in campaign-exposed consumer audiences vs no-exposed

This measurable success underscores the importance of combining innovative privacy-safe targeting methodologies with advanced analytics to overcome the unique challenges of reaching underserved patient populations.

About Us

OptimizeRx partners with over 300 pharmaceutical brands and their industry-leading media agencies to deliver patientcentered healthcare engagement that drives results. Our solutions ensure that life science brands connect in meaningful ways with patients and providers at the critical moments that matter most. With our focus on impactful interactions, we help agencies craft campaigns that lead to measurable performance, and manufacturers drive better outcomes, faster. Together, we’re shaping a future where healthcare is more effective, accessible, and centered on patient well-being.