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Improving Audience Quality for CTV with Clinical Connected Datasets

See How OptimizeRx Leveraged Clinical Data and Micro-Neighborhood® Targeting to Achieve the Best Audience Quality and Lowest Cost per Diagnosed UC Patient
#1
Top-ranked partner in audience quality and cost per patient
60%
Higher audience quality rate
2x
Higher audience quality than national benchmark
40%
Lower cost-per-patient

CLIENT GOAL

A leading pharmaceutical company and their agency needed to elevate their CTV campaign targeting moderate-to-severe ulcerative colitis (UC) patients. Their current strategy lacked precision, capturing too much irrelevant "noise" and missing patient-relevant scale. They sought a more advanced solution to improve audience quality and boost overall campaign effectiveness.

THE CHALLENGE

  • Reaching patient-relevant scale: The existing audience strategy struggled to effectively target and reach a high percentage of clinically relevant ulcerative colitis patients.
  • Excessive "noise": The campaign was capturing too many irrelevant audiences, diluting the effectiveness and failing to drive meaningful engagement with UC patients.

HOW WE DID IT

OptimizeRx delivered a privacy-safe, clinically precise audience that exceeded national benchmarks in Audience Quality. Using our patented Micro-Neighborhood® technology, we targeted high-value, hyperlocal UC patients through medical and pharmacy claims data, activating a 12-month CTV campaign. The ads ran on premium, non-skippable inventory, reaching relevant patients and addressing UC population nuances.
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Hyper-local, high-value targeting

Prioritized zip-9 geographies deciled to best align with patients’ media consumption habits.
CS-LP-Icons_PrivacySafe-Segmentation

Privacy-safe, clinically precise segmentation

Patented technology leveraging de-identified prescription and claims data for precise patient targeting, compliant with evolving state regulations.
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Exclusive, premium inventory

Partnered with all major MVPDs, DSPs and PMPs providing exclusive offers and top tier service for omnichannel experiences.

Discover how CTV can improve audience quality with clinical connected datasets using Micro-Neighborhood targeting.

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TALK TO AN EXPERT