Hear from industry leaders in the field of healthcare technology. We would like to invite you to meet us at one of these upcoming webinars! We look forward to meeting you, and always reach out if we can collaborate!
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As the year draws to a close, pharma brands are deep in the media planning process for 2025. But despite seemingly endless amounts of information available, most “data driven” strategies still contain assumptions and uncertainties that can undermine advertising performance and lead to wasted spend, ...
Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape. Achieving true precision and personalization demands a more advanced approach to patient profiling. Watch industry leaders from Genentech, Argen...
Omnichannel strategies aspire to integrate and unify marketing channels, creating a seamless and consistent customer experience. But they also can work in service of a greater goal: facilitating shared decision making (SDM) between patients and providers. OptimizeRx's Mike Palladino draws on his exp...
When it comes to connecting with healthcare providers (HCPs), smart marketers know that data is their best friend. And Physician-Level Data (PLD) is the MVP of campaign insights. PLD gives you the granular, inside scoop on HCP behavior, so you can easily see what’s working, what’s missing the mark, ...
In the face of growing competition for patient and physician attention from new market entrants, the rise of healthcare influencers, and an explosion of media options, the pressure to drive omnichannel marketing effectiveness and efficiency has never been higher. Particularly in fast-moving, time-se...
Join OptimizeRx CCO Theresa Greco as she explores the results from our 2024 independent physician survey and how embracing patient centricity to synchronize brand marketing helps pharma close the alignment gap. The result? A greater, shared understanding between patients and HCPs – fostering stronge...
Access to preventative diagnostics and care yields better health outcomes. But when access is an issue, the likelihood of finding out a diagnosis later in the disease stage is much higher. Imagine getting diagnosed with advanced breast cancer but never having received a mammogram. It’s just one exam...
Terms like omnichannel, artificial intelligence, data-driven, and real time are defining the conversation around HCP marketing. But there's still a gap between the ubiquitous usage of terms and implementation ability, particularly when it comes to how life science brands can deploy “next best action...
OptimizeRx Chief Commercial Officer Theresa Greco sat down with Fierce Pharma’s Chris Hayden to share her take on how today’s abundance of data allows marketers to see insights beyond those visible to the human eye, but only when we apply the right lens. She explains why it’s so critical to reframe ...
With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand managers must now consider this as a potential channel to add to their marketing strategy. In this webinar, Medicx (Now part of OptimizeRx) and Madh...
