Founded as a healthcare technology company in 2006, OptimizeRx began by delivering coupons and co-pay assistance directly to physicians and pharmacists through EHR and ePrescribing platforms. Today, we’ve evolved into a leading healthcare technology partner, blending human expertise with AI to help life science marketers transform engagement, strengthen customer connections, and ensure patients access the treatments they need. Our mission is simple: make every interaction—with HCPs or patients—drive better, faster, and more positive health outcomes.
We're passionate about working with clients to transform healthcare by ensuring that every interaction—whether with HCPs or patients—leads to better, faster, and more positive health outcomes.