When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
White Paper: The Marketer's Role in Earlier Disease Intervention
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
AI in Pharma Marketing: Smarter Audiences, Stronger Brand Growth.
Leverage predictive HCP and DTC insights to turn data into action—converting eligible consumers into patients and healthcare providers into brand advocates.
The DAAP Difference
Trusted by top pharma, life science, and med-tech brands.
With patented AI and real-world data, DAAP takes a true next-best-action approach—spotting patients right as they become eligible, creating dynamic HCP lists and Micro-Neighborhood® audiences, and delivering media where they actually engage. The result? Every message lands at the exact moment patients and physicians are ready to act—driving conversions and measurable commercial impact.
Predictive AI
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Who are the patients, and where are they? DAAP's AI drives omnichannel, next-best-action marketing through predictive targeting – drawing on de-identified patient, EHR, NPI, and engagement data to find and reach high-priority audiences during key windows in the care journey.
Precision Segmentation & Timing
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Only DAAP automatically segments audiences based on current and upcoming brand eligibility, so marketing dollars are directed towards patients and physicians when it is relevant, actionable, and timely to their needs.
Omnichannel Connectivity
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Our omnichannel network includes a robust network of EHRs and ePrescribing platforms, plus social and programmatic media, are directing placement based on prior engagement and providing access to over 2 million HCPs and their patients—including those in underserved areas or populations.
Proprietary Technology
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DAAP combines multiple patented and patent-pending technologies into a single, integrated platform, including our predictive AI engine, and privacy-safe Micro-Neighborhood® Targeting.
Comprehensive Reporting
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Transparent reporting includes impressions by NPI, engagement by channel, and third-party script and patient impact analyses, so you can quantify and understand the commercial impact of your brand marketing programs.
DTC + HCP Marketing Alignment
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DAAP unlocks the ability to synchronize provider and consumer marketing through a shared, brand-eligible audience that optimized for prescribing opportunities, with over 90% accuracy in timing brand communications to coincide.
Better Performing Campaigns
Dynamic Marketing. Dynamic Results.
DAAP gives your brand a path to privacy-safe, AI-powered commercial engagement, enabling robust predictive targeting for physicians (HCPs) and consumers deployed in select or multiple channels. Our experts work with your team to understand the brand's ideal patient and treating HCPs, then our AI engineers and licensed clinicians configure DAAP to process real-world data to produce the dynamic, predictive audiences that drive significant Rx lift.
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25%
Average Script Lift
Case Study
An AI-Driven Approach to HCP Engagement
A breast cancer brand had a significant, positive impact on outcomes and quality of life for patients, but a limited window for initiation, and needed to increase patient starts on therapy. Luckily, they chose OptimizeRx.
28%
Increase in Patient Starts
Commercial Results
Show tangible impact on brand revenues
DAAP programs have consistently delivered measurable results for our clients—helping patients start on life-changing therapies while delivering impact to the bottom line.
