If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
HCP Marketing
Omnichannel HCP Marketing Solutions That Drive Action
Get your brand in front of physicians when they’re most likely to act. Our predictive platform delivers coordinated messaging across EHR, social, programmatic, and more—driving faster starts, better adherence, and measurable results.
Target and Engage
Smarter AI Targeting for HCP Engagement
Cut through the noise with patent-pending AI that predicts patient eligibility and care milestones—generating dynamic, weekly NPI lists based on real-time data. Machine learning continuously optimizes targeting using actual engagement and channel performance.
Deliver timely, relevant messages across EHR, social, and more—whether it’s a new indication or co-pay support. Reach prescribers where they’re active, with information they can act on.
.png?width=1816&height=1756&name=Section%204%20(1).png)
33%
Total Script Lift When HCPs Receive EHR + Social Messages
Programmatic and Social
Omnichannel Reach Without the Guesswork
Ditch the cookies and lookalikes. Our privacy-safe, cookie-free programmatic solutions engage your exact NPI targets—wherever they are, across devices and channels they actually use. From clinic to home, we help you build brand mindshare with consistent, timely messaging that drives prescribing behavior.
50%
More Qualified NPIs
Omnichannel, Point-of-Care Network
Deliver Key Information at the Point of Care
Support HCPs with the information they need—right within their workflow. Through our point-of-care (POC) network of 300+ EHR and ePrescribe platforms, DAAP delivers timely, relevant brand content based on real patient scenarios and HCP behavior. From efficacy and affordability to access and coverage, your brand shows up when decisions are being made.
