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Reach and engage more HCPs with predictive omnichannel solutions.
Point of Care Marketing
Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
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Reach brand-eligible patients, compliant with new and emerging state regulations.
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Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
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Reach patient and provider audiences on their preferred channels when they are primed to act.
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Innovate your marketing with predictive intelligence and smarter program execution.
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Patented, privacy-safe, HIPAA compliant real-time targeting solution.
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Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Financial Messaging
Drive script volume while promoting affordability at the point of care.
White Paper: The Marketer's Role in Earlier Disease Intervention

When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.

Download the White Paper
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Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
Agencies
Your partner for driving innovation and better performance for life science clients.
MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
White Paper: The Marketer's Role in Earlier Disease Intervention

When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.

Download the White Paper
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About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
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Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
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Empower HCPs to Make More Informed Health Decisions and Drive Engagement
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OOH Advertising: The Most Underrated Channel in Pharma DTC Marketing.

 Today’s out of home isn’t what you remember. Watch now to learn why pharma marketers should take a second look.

Meet Today's OOH Advertising

Nationwide reach, brand-specific placement

OptimizeRx and Lamar Advertising have partnered to combine the largest out of home inventory network with the clinical precision of MicroNeighborhood® audiences. The result is OOH advertising designed to complement your strategic omnichannel programs – data-driven, patient-centric, and privacy safe. 

With the uncertainty around many DTC marketing channels, there’s never been a better time to diversify your media mix with OOH advertising. Connect with our team to start mapping your solution today! 

Let's Talk OOH
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