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Reach and engage more HCPs with predictive omnichannel solutions.
Point of Care Marketing
Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
DTC Marketing
Reach brand-eligible patients, compliant with new and emerging state regulations.
Omnichannel Marketing
Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
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Reach patient and provider audiences on their preferred channels when they are primed to act.
Dynamic Audience Activation Platform
Innovate your marketing with predictive intelligence and smarter program execution.
Micro-Neighborhood® Targeting
Patented, privacy-safe, HIPAA compliant real-time targeting solution.
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Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
Agencies
Your partner for driving innovation and better performance for life science clients.
MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Download the Whitepaper
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About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
Leadership
Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
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Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
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Empower HCPs to Make More Informed Health Decisions and Drive Engagement
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Be confident your marketing is backed by our commitment to the ethical use of data and the privacy and safety of medical information.
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Want patients and providers talking about your brand? Talk to us first.
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The Four Pillars of Next-Best-Action Pharma Advertising Success

Download our complete infographic series for your roadmap to delivering next-best-action programs that drive meaningful script lift.

Download the Infographics

OptimizeRx provides best-in-class health technology that enables care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. Our Dynamic Audience Activation Platform (DAAP) drives brand growth through unprecedented predictive intelligence and smarter omnichannel execution, reaching over 2 million HCPs and their patients at a hyper-local and compliant level.

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