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Is Your Point-of-Care Advertising Actually Reaching the Point of Care?

If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes. 

Read the Guide
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From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
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Drive pharma ad revenue through privacy-safe, superior audience performance.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes. 
Read the Guide
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Imagine DTC Pharma Marketing Driving Real Clinical Conversations

With OptimizeRx you can seamlessly sync DTC and HCP audiences with our compliant AI-Driven platform—driving more engagement and outcomes with precision than siloed campaigns ever could.

The OptimizeRx platform powers smarter DTC pharma marketing by combining advanced AI, real-world data, and hyper-local compliant targeting to reach brand-eligible patients with precision. By mapping evolving patient journeys and blending clinical and consumer insights, we help pharma brands deliver messages that resonate—turning awareness into action and driving measurable ROI.

Built for compliance and scale, our patented methods ensure HIPAA-safe activation while maximizing impact across every channel. From strategy through execution, we enable DTC pharma marketing campaigns that cut through complexity, engage the right patients at the right time, and fuel meaningful brand growth in today’s dynamic healthcare landscape.

Today, there are more variables than knowns. Ensure your DTC pharma marketing partner isn’t one of them. Let's start optimizing your messaging today.