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Reach and engage more HCPs with predictive omnichannel solutions.
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Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
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Drive script volume while promoting affordability at the point of care.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?

If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes. 

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Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
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MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes. 
Read the Guide
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We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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Optimized Patient Marketing for Pharma Starts with Smarter Targeting

Timing matters—but so does delivering the right brand message. When patients are educated, office visits are more productive and the result is script lift and better outcomes. With OptimizeRx you can seamlessly sync DTC and HCP audiences with our compliant AI-Driven platform.

Effective patient marketing campaigns start with knowing exactly who you’re trying to reach.

OptimizeRx uses a platform that has advanced AI and data analytics to build real-time patient segments that reflect both clinical and consumer insights. This allows life science brands to move beyond broad targeting and instead, create interactions that feel personal, relevant, and meaningful—helping patients better understand their options and take informed steps in their care journey. At the same time, trust is essential in healthcare marketing.

Our patented, HIPAA-compliant technology ensures messaging is not only precise and impactful but also rooted in compliance with data privacy and respect for patients at its core. By combining innovative targeting with relevant communication, we help brands strengthen patient connections, dispel misconceptions, and drive engagement that truly supports better outcomes.

Today, there are more variables than knowns. Ensure your DTC patient marketing isn’t one of them. Start driving measurable results now.