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Driving Script Lift by Engaging HCPs at Multiple Points in the EHR Workflow

Discover how OptimizeRx delivered a 30:1 ROI by integrating brand content into the care journey.

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

Client Goal

An oncology brand wanted to increase the number of brand touchpoints by capitalizing on HCP social media presence.

How We Did It

DAAP's Message Infusion module allowed the brand to reach oncologists at multiple points within their workday through omnichannel execution in both the EHR and on social media networks, optimizing the number and frequency of touchpoints in order to boost brand engagement and script volumes.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.

Download the Case Study now to explore data-driven insights and real-world success stories!

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