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Reach and engage more HCPs with predictive omnichannel solutions.
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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow

HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.

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From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
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Drive pharma ad revenue through privacy-safe, superior audience performance.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Download the Whitepaper
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We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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Improving Audience Quality for CTV with Clinical Connected Datasets

See How OptimizeRx Leveraged Clinical Data and Micro-Neighborhood® Targeting to Achieve the Best Audience Quality and Lowest Cost per Diagnosed UC Patient.

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

Client Goal

An oncology brand wanted to increase the number of brand touchpoints by capitalizing on HCP social media presence.

How We Did It

DAAP's Message Infusion module allowed the brand to reach oncologists at multiple points within their workday through omnichannel execution in both the EHR and on social media networks, optimizing the number and frequency of touchpoints in order to boost brand engagement and script volumes.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.

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