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Reach and engage more HCPs with predictive omnichannel solutions.
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Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
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Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
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Empower HCPs to Make More Informed Health Decisions and Drive Engagement
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Applying AI and RWE to Prevent Discontinuation Due to Medicare Coverage Gaps

See how OptimizeRx Patient Discovery Solution generated 46K+ incremental prescriptions by predicting when patient drug costs were about to increase.

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

142%

Greater script impact from combined EHR+Social execution, compared to single-tactic execution

Client Goal

An oncology brand wanted to increase the number of brand touchpoints by capitalizing on HCP social media presence.

How We Did It

DAAP's Message Infusion module allowed the brand to reach oncologists at multiple points within their workday through omnichannel execution in both the EHR and on social media networks, optimizing the number and frequency of touchpoints in order to boost brand engagement and script volumes.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.
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NPI-Matched Social Targeting
NPI-based methodology allowed for precision delivery to brand-identify HCPs.

Download the Case Study now to explore data-driven insights and real-world success stories!

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