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Webinars
Hear from industry leaders in the field of healthcare technology. We would like to invite you to meet us at one of these upcoming webinars! We look forward to meeting you, and always reach out if we can collaborate!
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Targeting with Purpose: How Patient-Centered Strategies Are Shaping Pharma's Future
Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape. Achieving true precision and personalization demands a more advanced approach to patient profiling. Watch industry leaders from Genentech, Argen...
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
In the face of growing competition for patient and physician attention from new market entrants, the rise of healthcare influencers, and an explosion of media options, the pressure to drive omnichannel marketing effectiveness and efficiency has never been higher. Particularly in fast-moving, time-se...
Unlocking HCP and DTC Alignment Through Precision Patient Centricity
MM+M Media Summit 2023 - Health Media and the Equity Conversation
Omnichannel, AI and Next-Best Action: The Future of HCP Engagement
Terms like omnichannel, artificial intelligence, data-driven, and real time are defining the conversation around HCP marketing. But there's still a gap between the ubiquitous usage of terms and implementation ability, particularly when it comes to how life science brands can deploy “next best action...
Place Your Brand at the Nexus of Care with EHR-Based Digital Strategies
Searching for a digital strategy that creates new opportunities for medical device and medtech brands to engage physicians at the moment they are actively treating brand-eligible patients? Over the last few years, there's been incredible growth in healthcare communication and digital marketing techn...
How pharma brand teams can harness the power of privacy-safe personalization for OTT/CTV
With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand managers must now consider this as a potential channel to add to their marketing strategy. In this webinar, Medicx (Now part of OptimizeRx) and Madh...
Watch Unpacking the Growth in EHR-Based Solutions for Life Sciences
As a life sciences marketer, you’ve heard how EHR-based solutions can help your brand reach healthcare providers (HCPs) at the point of care. But with so many companies claiming to provide access to physicians through the EHR, it’s hard to separate marketing hype from the reality.
Secrets of a Data Ninja: How Artificial Intelligence and Real-World Data Elevate HCP Engagement
Artificial intelligence and real-world data are hot topics in pharma marketing, but how can your organization best use these tools to improve the efficiency, impact and return of HCP engagement programs? Download Your Free E-Book Now "Precision Engagement: A Better Solution" Watch our recent webinar...
Return on Insights: RWE in Action in Pharma Marketing – Challenges, Examples, and Future Opportunities
While pharma has been using real-world data (RWD) to generate real-world evidence (RWE) for clinical trials, post-marketing, and R&D for decades, the emergence and applicability of RWD to the sales, marketing, and commercial side of the house is now ramping up. Many organizations are exploring t...
Applications in Advanced Analytics to Increase Early Treatment Rates in Patients with Multiple Sclerosis
In this webinar, we’ll discuss how applications in advanced analytics and machine learning, can leverage clinical expertise in analyzing RWD to create predictive profiles of patients who meet the criteria for early MS treatment.
The NPI Data Craze: Value vs. Hype
NPI data is the new craze. While data in healthcare abounds, the industry is still learning how to dice it and slice it, and in this case, how to harness the power of NPI data at point of care in an omni-channel world. So how can we tell myth from fact? Better put, how can we differentiate value fro...
Streamline your digital Go-To-Market strategy for specialty products
A new era of digital transformation has arrived. An enriched spectrum of the digital and virtual world is at our fingertips for specialty product launches.
The Status and Future of the Shift to Non-Personal Promotion in Pharma Marketing
It’s been a year since the onset of COVID-19 upended the way we live our lives and conduct our business. It’s now clear that non-personal promotion (NPP) with providers has cemented a larger role in the pharma marketing mix – regardless of whether we’re able to regain a semblance of pre-COVID intera...
Learning Together: COVID-19 Tracing, Tracking and Testing: Challenges, Benefits and Transformation
As we re-open the country, what is the role of tracing, tracking and testing as we manage COVID-19? How do we weigh safety vs. risk, and public health vs. economic impact? We're bringing together three leading experts in tracing, tracking, and testing to tell us how tech is transforming these method...
Learning Together: The Rapid Adoption of Telehealth During COVID-19. Will it Stick?
In the face of social distancing to prevent further spread of coronavirus, telemedicine has emerged as the best, and most viable method to ensure patients have access to medical consults and care. And while this is by no means a new technology, it is experiencing unprecedented demand and ease of reg...
Learning Together: The Transformational Nature of COVID-19 on the Healthcare Industry
COVID-19 has become a disruptive force to the world as we know it. Beyond being disruptive, COVID-19 is proving to have a transformational impact on many industries—starting with healthcare.
Learning Together: Frontline HCP Communication During COVID-19
We continue tackling the challenges and potential solutions for frontline healthcare providers (HCPs) facing the COVID-19 pandemic. We'll discuss how healthcare leaders are maximizing the power of digital tools like the EHR to provide better care for more patients.
Learning Together: Navigating the COVID-19 Pandemic
A practical conversation with some of nursing’s brightest minds and leading organizations, answering the question: How can healthcare organizations navigate the particular challenges of the current COVID-19 pandemic?