The Access and Adherence module available with our Dynamic Audience Activation Platform (DAAP) addresses the well-known impact of out-of-pocket prescription or device costs on healthcare providers' prescribing decisions. By providing affordability information through informational electronic health record (EHR) indicators throughout the prescribing workflow, our solution facilitates cost discussions and mitigates concerns. Brands can effectively support HCPs by raising awareness in the clinical workflow and sending copay cards attached to e-prescriptions.
This module also ensures transparency into other manufacturer market access and adherence support for patients, equipping healthcare providers with the information they need about patient assistance programs, prior authorization requirements and refill alerts. During critical periods including approaching a patent cliff and up to six months after Loss of Exclusivity (LoE), maintain volume retention by employing workflow tools specifically designed for the purpose. Our solution enables HCPs to confidently prescribe their preferred treatment with access to life sciences support at their fingertips.