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Driving Script Lift by Engaging HCPs at Multiple Points in the EHR Workflow

Discover how OptimizeRx delivered a 30:1 ROI by integrating brand content into the care journey.

CLIENT GOAL

A multi-indication rheumatology brand facing significant competition wanted to highlight and differentiate their brand to physicians.

  • 1,900+ incremental prescriptions
  • 18% increase in prescribing activity
  • 30:1 program ROI

THE CHALLENGE

  • New competitors in multiple indications entering the market.
  • Field rep access limited due to COVID-19 office restrictions.
  • Needed cost-efficient solution to target multiple physician specialties.

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HOW WE DID IT

OptimizeRx launched a multi-tactic campaign that used a mix of NDC and NPI targeting to efficiently engage HCPs at multiple points in the EHR workflow, raising awareness of the brand’s clinical benefits and patient qualification criteria to clearly differentiate it from competitive alternatives.

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In-Workflow Engagement

Delivered brand information directly in the EHR, while HCPs were actively making care decisions.

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NPI Match and NDC Targeting

Combined brand provided physician list with HCP-entered NDC information for increased relevance and efficiency.

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Alignment to Care Journey

Tactical mix allowed brand to communication complementary, but differentiated, brand content at multiple points in the care journey.

Learn how engaging physicians with brand-differentiating content at multiple points in the EHR workflow can drive prescription volumes.

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