Increasing Prescription Volumes with a Targeted HCP Engagement Campaign

Learn how OptimizeRx generated over 35K incremental prescriptions with point-of-care awareness messaging in the EHR

CLIENT GOAL

A cardiovascular brand team wanted to increase their visibility with prescribers, while raising awareness of brand affordability and therapeutic benefits.

  • 35K+ incremental prescriptions
  • 200+ new brand prescribers
  • 459% total program ROI

THE CHALLENGE

  • Competitive therapeutic area, with cheaper alternative therapies.
  • Injectable drug seen as a less desirable route of administration compared to oral alternatives.
  • COVID-19 limited pharma rep access to current and potential brand prescribers.

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HOW WE DID IT

Contextually-placed awareness campaign that integrated and aligned brand information and educational messaging with key points in the EHR workflow, engaging HCPs with highly relevant content throughout the patient care journey.

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Patient Targeting

Highly targeted messaging based on NDC and diagnostic codes, to deliver messaging when HCPs were engaged with relevant patient populations.

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Affordability Messaging

Promoted financial assistance program information to ensure HCPs and patients were aware of out-of-pocket medication costs.

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Brand Awareness

Increased HCP familiarity with therapeutic benefits and qualifying patient profiles throughout EHR workflow.

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Refill Alerts
Helped patients stay on therapy longer with automated alerts that notified HCPs when a patient's prescriptions needed to be refilled.
 

See how a layered, contextually-placed awareness program can increase brand engagement and drive prescription volumes throughout the care journey

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