Increasing Patient Access by Raising HCP Awareness of Formulary Coverage

See how OptimizeRx generated a 12:1 ROI by promoting formulary changes at the point-of-care that led to increased medication affordability.

CLIENT GOAL

An autoimmune brand team wanted to increase patient starts on therapy by educating HCPs about recent preferred formulary status designation.

  • 12:1 return on investment
  • 3.2% script lift among existing brand prescribers
  • 4.5% script lift from competitive targeting

THE CHALLENGE

  • Field sales teams were struggling to get facetime with HCPs in a highly competitive treatment landscape.
  • Building a targeted HCP engagement plan using covered lives data was difficult and time-consuming.
  • Brand team had minimal visibility into the overlap between covered-lives and appropriately indicated patients.

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HOW WE DID IT

Supported formulary pull-through of the brand's new nationally-preferred status by delivering treatment-specific formulary details within the electronic health record (EHR) to HCPs with qualified patients.

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On-Brand Engagement

Targeted messaging to HCPs known to have patients currently taking therapy and with relevant insurance coverage.

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Competitive Positioning

Segmentation of HCPs with patient that met indication and insurance criteria, but was prescribed competitive therapies.

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Point-of-Care Communication

Integrated awareness messages directly within EHR workflow, triggered by NPI and NDC data, for delivery at the time most likely to drive action.

See how you can generate additional brand revenue by increasing HCP awareness of medication affordability.

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