Increasing Provider Awareness and Treatment Affordability to Grow Brand Sales

See how OptimizeRx generated a 58% sales lift with targeted communications at critical moments in the care journey

CLIENT GOAL

An osteoarthritis brand team needed to raise awareness of and access to a new treatment option in a competitive landscape.

Highly competitive market, with multiple approved competitors and upcoming launches.
Providers and patients were less familiar with brand, treatment guidelines and potential benefits over alternative therapies.
In-office treatment administration required multiple critical actions in the patient journey to occur successfully.

Educational communications on clinical efficacy and value, leveraging physician profile and ICD9/10 code information.

Contextual brand communications at strategic points along the care journey, designed to build brand recognition among potential treating physicians.

Copay card promotion at the point-of-prescribe, lowering patients’ cost of therapy and removing a potential barrier to treatment initiation.