Increasing Provider Awareness and Treatment Affordability to Grow Brand Sales

See how OptimizeRx generated a 58% sales lift with targeted communications at critical moments in the care journey

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CLIENT GOAL

An osteoarthritis brand team needed to raise awareness of and access to a new treatment option in a competitive landscape.

  • 240% Total return on investment
  • 58% Sales lift among participating providers
  • $389K In incremental net sales

THE CHALLENGE

  • Highly competitive market, with multiple approved competitors and upcoming launches.
  • Providers and patients were less familiar with brand, treatment guidelines and potential benefits over alternative therapies.
  • In-office treatment administration required multiple critical actions in the patient journey to occur successfully.

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HOW WE DID IT

Raised brand awareness among potential treating physicians and increased patient access to treatment with contextual, relevant communications delivered via the EHR throughout the patient care journey.

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Efficacy and Value Awareness

Educational communications on clinical efficacy and value, leveraging physician profile and ICD9/10 code information.

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Increased Brand Visibility

Contextual brand communications at strategic points along the care journey, designed to build brand recognition among potential treating physicians.

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Access and Affordability

Copay card promotion at the point-of-prescribe, lowering patients’ cost of therapy and removing a potential barrier to treatment initiation.

Discover how a targeted, contextual provider awareness program can drive new prescriptions for your brand

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