Driving Script Lift by Raising Awareness of Formulary Coverage Update Within the EHR

See how OptimizeRx generated a 543% ROI by engaging HCPs at multiple points in the patient care journey.

CLIENT GOAL

A gastroenterology brand team needed to engage their target list of providers without relying solely on in-person interactions.

  • 37% increase in average eRx/HCP among targeted providers
  • 545 incremental prescriptions
  • 543% total program ROI

THE CHALLENGE

  • Increasingly limited access to HCP due to COVID-19 pandemic.
  • Prior to pandemic, pharma reps were only connecting with approximately 50% of target HCPs.
  • Significant number of HCPs with low or no coverage by pharma reps.

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HOW WE DID IT

OptimizeRx engaged HCPs at multiple points in the care journey through an EHR messaging program focused on improved formulary coverage, using a data-driven approach to target communications based on patient profile information.

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Data-Driven Targeting

Identified high-value HCPs using ICD10, CPT and NDC data to target the ideal patient population with the most relevant information.

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In-Workflow Engagement

Delivered banner and text-based advertising during both the patient diagnosis and prescribing workflows, providing brand information when and where it was most relevant.

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Extensive Network Reach

Able to successfully reach all 2,000+ client-identified HCPs within our network of 700,000+ physicians.

Learn how you can drive script lift for your brand through strategic, highly targeted HCP engagement at the point of care.

TALK TO OUR TEAM TODAY