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Driving New Brand Prescription by Increasing Awareness of Financial Support

See how OptimizeRx generated an 11:1 ROI by streamlining access to medication copay assistance.

CLIENT GOAL

A diabetes brand team wanted to address declining prescription volumes by increasing awareness of and access to a financial assistance program.

  • 88% of participating HCPs wrote a brand prescription
  • 42% of participating HCPs were new brand prescribers
  • 11:1 return on investment

THE CHALLENGE

  • Brand prescription volumes had steeply declined in the months prior to the program launch.
  • Highly competitive disease area, with multiple products using similar mechanisms of action.

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HOW WE DID IT

Raised awareness of financial assistance program by integrating copay information directly into the EHR workflow, increasing cost transparency while also streamlining the process for distributing coupon information to pharmacies and patients.

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Medication Cost Transparency

Provided clarity on expected medication cost to patients and HCPs, encouraging proactive affordability discussions.

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Point-of-Prescribe Integration

eCoupon/copay information available where and when a prescription is being written.

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Electronic Pharmacy Triage

Simplified participation in financial assistance program by automatically submitting savings offer to the pharmacy attached to the prescription.

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Extensive Provider Reach

Provided access to providers across 300+ EHRs and ePrescribe platforms, covering 60% of ambulatory HCPs in the US market.

Learn how increasing provider awareness of and patient access to financial support programs drives prescription volumes.

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