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Driving Brand Growth Through Targeted Provider Engagement

Learn how OptimizeRx generated 3,754 New-to-Brand prescriptions in a single year through a provider engagement program

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CLIENT GOAL

The brand team of a mature cardiovascular drug was seeking to maintain and grow market share despite the introduction of generic competition.

  • 3754 new-to-Brand prescriptions written, with 35% coming from new providers
  • 83% of healthcare providers exposed to the program generated a New-to-Brand prescription
  • 3789% in total program ROI generated

THE CHALLENGE

  • Highly competitive market, with another brand the clear market leader.
  • Generic version available, so needed to keep cost on par while still demonstrating growth.
  • Brand sales force not able to reach all potential prescribing physicians due to COVID-19 restrictions.

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HOW WE DID IT

Delivered highly relevant brand and financial assistance information directly within the EHR, so healthcare providers could easily identify qualified patients–and be confident they could afford their prescription.

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Facilitating Financial Conversations

Encouraged healthcare providers to proactively discuss medication costs, while educating them about patient financial assistance available.

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Streamlining Access

Simplified participation in financial assistance program by relaying coupon information directly to pharmacies, reducing patients’ out-of-pocket cost.

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Increasing Brand Awareness

Complemented sales force through consistent brand and educational messaging, delivered directly in provider workflows and qualified patient charts.

Discover how a provider engagement and awareness program can drive new prescriptions for your brand

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