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Building Market Share Before Loss of Exclusivity with EHR-Based Physician Communications

See how OptimizeRx drove a 74% script lift by raising brand awareness directly in the clinical workflow.

CLIENT GOAL

A rare disease brand team wanted to increase demand and cement market share before patent expiration, while also laying the foundation for an improved version of therapy.

  • 74% overall script lift
  • 4,000+ HCPs engaged
  • 151% return on investment

THE CHALLENGE

  • Limited patient population and prominent competitive therapy.
  • Pending loss-of-exclusivity provided a short window to secure new patient starts on therapy.
  • Low physician awareness of brand benefits and clinical results.

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HOW WE DID IT

OptimizeRx’s EHR-based awareness program highlighted the brand’s strong clinical results to client-identified target physicians, with message delivery triggered based on ICD10 code selection, so brand was top-of-mind when physicians were making care decisions for potentially qualified patients.

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In-Workflow Engagement

Connected HCPs with brand information while they were actively involved in patient care.

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Targeted, Efficient Delivery

Brand messages deployed based on confirmed patient diagnosis/ICD10 code for relevance and actionability.

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Expanded Channel Reach

EHR-based program complemented brand marketing strategy with another opportunity for HCP education.

Learn how an EHR-based physician awareness and engagement program can drive script lift foryour brand.

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