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Increasing Brand Awareness and Engagement with Highly Targeted, Personalized Account-Based Marketing

Learn how the OptimizeRx omnichannel network delivered a 203% increase in brand website visits from targeted hospitals.

CLIENT GOAL

A vaccine brand sought to increase HCP awareness in high-value hospital systems and drive more traffic to their physician website.

  • 203% increase in website visits from targeted hospitals
  • 79 net new hospitals engaging with physician website
  • 93% of targeted hospitals reached

THE CHALLENGE

  • Prescription volumes lower than desired.
  • Limited brand and franchise awareness among targeted institutions and HCPs.

 

 

 

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HOW WE DID IT

Launched account-based marketing initiative on the OptimizeRx omnichannel network that focused on key hospital systems ‒ and their associated physicians ‒ which increased the relevance of brand messages by aligning content to demonstrated areas of interest, and expanded channel reach across more websites, on more EHR login screens, and behind institutional firewalls.

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Intent-Driven Targeting

Combined physicians institutional affiliation, specialty area, and recent web/search activity to deliver personalized, relevant brand information.

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Diversified Channels

Increased brand presence on both endemic and programmatic websites, as well as login screens for Epic, Cerner and other “closed” EHR systems.

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Contextual Alignment

Brand content delivered within topical, related web environments to increase information relevance and drive HCP engagement.

Explore how the OptimizeRx omnichannel network can increase the reach and relevance of account-based marketing programs to drive HCP engagement.

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