Research & Reports
OptimizeRx's recently published report reveals valuable insights
Omnichannel Marketing Warrants a Holistic Clinical and Consumer View
Pharmaceutical brands need to build digital audiences that can reliably help them:
- Increase script...
Here's what you'll learn:
Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels
We surveyed 123 physicians across six medical specialties, and found HCPs are active...
Life sciences companies often struggle to turn excitement about real-world data (RWD) and artificial intelligence (AI) into executable HCP marketing strategies.