Driving Post-Launch Brand Uptake Through a Fully Digital Early Experience Program
Learn how OptimizeRx generated the positive patient feedback needed for physicians to feel comfortable prescribing a newly launched drug
CLIENT GOAL
Learn how OptimizeRx decreased the average time needed for physicians to see treatment results by 50%
THE CHALLENGE
- Data from prior launches indicated it could take 3+ months for physicians to widely prescribe a new therapy.
- Drug was neither first-in-class nor the first non-daily treatment available, so needed to clearly differentiate from existing therapies.
- Treatment impact was swift and positive for patients, however, physician visibility into results was delayed, limiting motivation to prescribe.
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Download full case study
HOW WE DID IT
Fully digital patient experience program, initiated alongside treatment, that provided physicians with patient-specific reporting on key biometric data ‒ allowing them to see positive results firsthand and building their confidence in prescribing the drug more broadly.
Digital Initiation and Onboarding
Digital program enrollment via early experience starter kit, uniquely coded for each patient to enable opt-in biometric reporting to provider.
Treatment Affordability and Access
Smart voucher that covered the full cost of treatment while drug was being added to payer formularies, removing market access barriers to participation.
Patient Adherence Program
Support and educational materials distributed directly to patients' mobile devices, helping them start and stay on therapy.
Individualized Patient Reporting
Digital reports on key biometrics, plus adherence and patient experience data, so providers could see the results achieved by each patient.