Driving Post-Launch Brand Uptake Through a Fully Digital Early Experience Program

Learn how OptimizeRx generated the positive patient feedback needed for physicians to feel comfortable prescribing a newly launched drug

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CLIENT GOAL

A diabetes brand team needed to accelerate drug adoption in the weeks following launch, while facing a highly competitive and saturated market.

  • 50% Decrease in the average time needed for physicians to see treatment results
  • 90% Of 2,200 invited providers signed up for program
  • 91% Of participating patients reported adherence to therapy

THE CHALLENGE

  • Data from prior launches indicated it could take 3+ months for physicians to widely prescribe a new therapy.
  • Drug was neither first-in-class nor the first non-daily treatment available, so needed to clearly differentiate from existing therapies.
  • Treatment impact was swift and positive for patients, however, physician visibility into results was delayed, limiting motivation to prescribe.

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HOW WE DID IT

Fully digital patient experience program, initiated alongside treatment, that provided physicians with patient-specific reporting on key biometric data ‒ allowing them to see positive results firsthand and building their confidence in prescribing the drug more broadly.

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Digital Initiation and Onboarding

Digital program enrollment via early experience starter kit, uniquely coded for each patient to enable opt-in biometric reporting to provider.

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Treatment Affordability and Access

Smart voucher that covered the full cost of treatment while drug was being added to payer formularies, removing market access barriers to participation.

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Patient Adherence Program

Support and educational materials distributed directly to patients' mobile devices, helping them start and stay on therapy.

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Individualized Patient Reporting

Digital reports on key biometrics, plus adherence and patient experience data, so providers could see the results achieved by each patient.

Learn how you can drive post-launch adoption by demonstrating the benefits of your brand to providers

TALK TO OUR TEAM TODAY