Uncovering the Undiagnosed: OptimizeRx Boosted Diagnosis & Office Visits for a Rare Cardiology Condition

Challenge

A top pharmaceutical company faced a serious market challenge: a rare cardiology condition was being significantly underdiagnosed, often misattributed to comorbid symptoms in older patients. Their goal was to increase awareness and prompt more patients to seek diagnosis and treatment—while navigating two new competitive product launches. 

Key hurdles included: 

• Patients often failed to recognize symptoms or relate them to a single disease 

• Physicians struggled with identification due to symptom overlap 

• The target audience skewed older and was heavily reliant on addressable TV (ATV). 

• Measurement for ATV was missing from the brand’s primary vendor. 

• Legal hurdles delayed multi-channel targeting due to privacy concerns.