Challenge
A global biopharmaceutical company focused on developing and marketing prescription medicines, biologic therapies, and vaccines wanted to increase brand touch points with HCPs to include untapped social media.
The brand promoted a multi-indication therapy that needed to stay top-of-mind for a range of cancer indications, making consistent visibility and relevance critical. At the same time, many oncologists—key prescribers for the therapy—were highly active on social media platforms. This presented an untapped opportunity for the brand to engage with these specialists in a more direct and meaningful way, opening new channels for education, awareness, and connection.