How pharma brand teams can harness the power of privacy-safe personalization for OTT/CTV

Written by OptimizeRx | May 1, 2024

With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand managers must now consider this as a potential channel to add to their marketing strategy.

In this webinar, Medicx (Now part of OptimizeRx) and Madhive explored the potential of incorporating Over-the-Top (OTT) or Connected TV (CTV) into their mix, and addressing the Life Sciences’ primary concern: ensuring adherence to the stringent HIPAA regulations while tracking and measuring ad performance.

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