Webinars | OptimizeRx

HCP Engagement and Point-of-Care Marketing – Unpacking the Vendor Landscape

Written by OptimizeRx | March 15, 2023

 

As a life sciences marketer, you’ve heard how EHR-based solutions can help your brand reach healthcare providers (HCPs) at the point of care. But with so many companies claiming to provide access to physicians through the EHR, it’s hard to separate marketing hype from the reality.

Join OptimizeRx for a behind-the-scenes look, featuring exclusive interviews with leading EHR and e-prescribing companies. You’ll discover:
- Why EHR-based solutions are an unparalleled way to reach and engage physicians
- What factors led to the unprecedented growth in the market
- Why EHR companies join a network, and the factors that influence their choice of network
- How delivering sponsored life sciences content can benefit HCPs and their patients