Oncology Marketing Strategy: A Breakthrough Case Study in HCP+DTC Alignment

In oncology, every moment of uncertainty—whether for a physician or a patient—can delay critical treatment decisions.  

A pharma brand tackled this challenge by unifying their HCP and DTC oncology marketing strategies to foster clearer, more coordinated communication across the care journey. Their case study reveals how strategic alignment helped strengthen engagement with both audiences—and improved commercial outcomes. Here’s what you’ll learn: 

• Why siloed messaging across brands and audiences created inefficiencies 

• How AI-driven audience targeting and adaptive media planning synchronized HCP and patient outreach during key decision windows 

• The results: 3x higher patient conversion when outreach was aligned  

Don’t miss this must-watch presentation from Mike Rousselle and Jen Dwyer, featured at Fierce Pharma Week 2025!