Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels
Download our free white paper for new research on where, when and what brand information HCPs are seeking in today's digital marketing environment
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What You’ll Learn from the Data
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Direct insights into physician channel preferences, including digital media, sales reps and more
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Types of information physicians said they want more (and less) of
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When brand information is most relevant in the patient care journey
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The role artificial intelligence (AI) plays in directing information timing and channel delivery
The Importance of a Data-driven Omnichannel Approach
We surveyed 123 physicians across six medical specialties, and found HCPs are actively seeking clinical-relevant information across a wider range of channels than most marketers might assume – and that key information gaps still exist, which could impact prescribing choices.
Discover why AI-enabled, omnichannel programs drive better clinical engagement by meeting physicians where they are actively seeking brand content
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About Our Research
OptimizeRx partnered with REACH, an independent research company, to conduct quantitative primary market research with 123 U.S. physicians between February 25 and March 3 of 2023. Respondents included dermatologists (n=20), endocrinologists (n=20), cardiologists (n=20), primary care physicians (n=20), oncologists (n=23) and neurologists (n=20).
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