Increase the impact and efficiency of brand marketing through better alignment and integration of your HCP and consumer strategies. With our recent acquisition of Medicx Health, OptimizeRx adds new direct-to-consumer capabilities with even deeper data-driven rigor and precision.
Medicx Health Solutions use Micro-Neighborhood® targeting – a privacy-safe, de-identified approach – to find and reach your brand-qualified patients on a diverse set of media channels – including digital display, connected TV, out-of-home, direct mail, social media and more. As a result, your brand information can personalize at scale for the unique patient journeys within a diverse set of patients, regardless of where they live or their preferred media. This patient-driven approach to pharma marketing works alongside DAAP’s patient-centric HCP engagement programs, so your brand is reaching both eligible patients and their care teams at the same key moments.