OptimizeRx Discusses Its Pharma Platform Approach, Costs & Quality, and Digital Transformation

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OptimizeRx Corporation (NASDAQ: OPRX) is the best-in-class health technology company enabling care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. Connecting over 60% of U.S. healthcare providers and millions of their patients through a proprietary point-of-care network, connectivity is facilitated via its integrated Therapy Initiation and Persistence Platform. This powerful digital healthcare solutions platform is transforming market and patient access with the life sciences market by unlocking:

AI-directed, real-time HCP marketing to raise awareness of treatment benefits to give patients a timely start on therapy
Streamlined communication and processes around therapy initiation to reduce abandonment through simplified enrollment
Personalized, successful adherence programs to help patients stay on their doctor-recommended course of therapy

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