HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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Get More With Physician-Level Data
Life science marketers rely on data-driven strategies to engage healthcare providers (HCPs) effectively, and Physician-Level Data (PLD) is one of the most...
Outsmart the Competition: Optimize HCP Marketing for Message Timing
It’s no secret that healthcare providers struggle to stay up-to-date on the massive amounts of information available to them. As data sources, technologies,...
Four Steps to Boost HCP Engagement with Your Drug Launch
The trials are complete. The data is positive. The FDA review is in progress (and looking good!). Launching a new drug is a pivotal, exciting moment for...
Exploring EHR Advertising for Your Pharma Brand? Read this First.
Point-of-care advertising – notably through electronic health record (EHR) systems – delivers unparalleled script lift impact compared to other HCP marketing...
3 Ways to Win at HCP Programmatic (Hint: Start with NPI Targeting)
In today’s increasingly cluttered media landscape, programmatic media gives healthcare marketing agencies the scale and insights to deploy digital HCP...
Next-Best Action: A Patient-First Approach to HCP Targeting
AI in Pharma Marketing: The Power of HCP Segmentation and NPI Targeting The digital landscape has been transformative for the pharma and medtech industries,...
Dynamic Audience Activation Puts the “Best” in Next-Best Action
Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their...
Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals...
Maximizing Brand Impact: Four Year-End Strategies for Pharma Marketers
Elevating HCP Engagement for Strategic Year-End Impact As the end of the year approaches, how can pharma marketers and their agencies of record ensure they're...
How to adapt HCP engagement strategies to specialist preferences
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still...
Leverage AI-Driven Tools Without Compromising Patient Privacy
How can life sciences brands leverage real-world data and AI-driven tools while safeguarding patient privacy? The growing use of real-world data and AI-driven...
Doctors and Social Media: Unlocking New HCP Engagement Approaches
HCPs marketers continue to embrace digital channels as they pursue “omnichannel” strategies, but social media is often a misunderstood – or overlooked –...