HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Recap: How Synching HCP+DTC Marketing Enables Shared Decision Making
As a former clinician, I incorporated Shared Decision Making (SDM) into my workflow. Today, I am still passionate about optimizing the patient-clinician...
Outsmart the Competition: Optimize HCP Marketing for Message Timing
It’s no secret that healthcare providers struggle to stay up-to-date on the massive amounts of information available to them. As data sources, technologies,...
2025 Pharma Marketing Predictions: AI, Media, and Audience Alignment
There’s nothing like the opportunity of a new year! As pharma brands initiate their marketing plans in pursuit of their 2025 goals and objectives, they have...
OptimizeRx’s Top 2023 Resources for Improved HCP Engagement
Over the course of 2023, life science marketers and their agency partners created unprecedented opportunities to enhance interactions with healthcare...
How Technology Improves the Oncology HCP Experience and Engagement
I recently had the chance to participate in a panel session at the Pharma CX Oncology Summit. Our topic was the oncologist customer experience – specifically...
Maximizing Brand Impact: Four Year-End Strategies for Pharma Marketers
Elevating HCP Engagement for Strategic Year-End Impact As the end of the year approaches, how can pharma marketers and their agencies of record ensure they're...
Your Guide to Point-of-Care Opportunities for Life Science Brands
Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution Life science brand’s need for effective HCP engagement solutions at the point of...
Planning for Pharma LOE? Maximize Your HCP Engagement and Brand Value
Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market...
Effective HCP Engagement in the Emerging Biosimilar Landscape
The Cresting Biosimilar Wave With 20+ biologic products experiencing US patent expiry between 2022 and 2024 and 40 FDA-approved biosimilars1, the...
EHR-Based Targeting Strategies for Medical Device Marketing
The EHR as the Nexus of Care – Elevating HCP Engagement for Medtech Brands The fast-paced, constantly evolving world of healthcare marketing is becoming...
Elevating HCP Engagement through Data-Driven Omnichannel Strategies
Unlocking the Power of Omnichannel: Revolutionizing HCP Engagement with Next-Best Action Strategies As our industry adapts to the ever-changing landscape of...
Effective HCP Engagement: Timely, Relevant and Personalized
OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently...
How to adapt HCP engagement strategies to specialist preferences
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still...