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Case Study 3

Assessing OptimizeRx impact for a leading global pharma company.

Situation

  • Client adopted an alternate method of promotion to physicians who are not approached by regular sales force
  • Client launched an eVoucher campaign through online widgets for multiple brands across men’s health, depression, bone, diabetics and ADHD (Attention Deficit Hyperactivity Disorder) market
  • Objective: track user activities and campaign ROI on regular basis

Solution Dimensions

  • User-friendly campaign performance tracker was built on Excel-based VBA platform
  • Visually appealing trend charts and table for ease of understanding
  • Additional features like export to PowerPoint, glossary and print functionality
  • Incremental impact estimation through standard approach using patient acquisition rate, decay rate etc.

Business Benefits

  • Flexibility to track and gauge the brand performance on multiple metrics, (e.g., views, print, redemptions) on monthly basis
  • Campaign ROI tracking for individual brand on a monthly basis with actionable insights

Source: Cognizant, 2015

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