Case Study 3
Assessing OptimizeRx impact for a leading global pharma company.
- Client adopted an alternate method of promotion to physicians who are not approached by regular sales force
- Client launched an eVoucher campaign through online widgets for multiple brands across men’s health, depression, bone, diabetics and ADHD (Attention Deficit Hyperactivity Disorder) market
- Objective: track user activities and campaign ROI on regular basis
- User-friendly campaign performance tracker was built on Excel-based VBA platform
- Visually appealing trend charts and table for ease of understanding
- Additional features like export to PowerPoint, glossary and print functionality
- Incremental impact estimation through standard approach using patient acquisition rate, decay rate etc.
- Flexibility to track and gauge the brand performance on multiple metrics, (e.g., views, print, redemptions) on monthly basis
- Campaign ROI tracking for individual brand on a monthly basis with actionable insights
Source: Cognizant, 2015
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