Case Study 2
Assessing the impact of OptimizeRx for a top global eye care company.
- Client implemented an online eCoupon program for a key brand
- Objective: to estimate the overall impact and ROI of the program by physician segments based on specialty group, geography and prescription volume
- Segregate the impact of eCoupons from other channels used to promote the brand
- Both fixed and redemption cost were factored in to estimate true impact and ROI
- eCoupon program ROI was over 800% with consistent performance across segments and geographies
- ROI reported at different levels helped identify focus areas and growth opportunities
Source: Cognizant, 2015
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