(248) 651-6568 x 815 OpRxConnects@OptimizeRx.com

Case Study 1

Assessing the impact of OptimizeRx for a leading pharma company.


  • OptimizeRx® was employed to provide physicians access to a voucher/copay card
  • Objective: to evaluate the impact of coupon/copay card promotion throughout the project

Solution Dimensions

  • Segregate the impact of eCoupons from other channels used to promote the brand
  • Factor in the redemption cost to estimate true impact and ROI
  • Short-term impact of promotional campaign on the brand sales was estimated using Test – Control Analysis
  • Long-term impact and ROI was estimated using Linear Regression

Business Benefits

  • Client was able to see the overall incremental revenue of the promotional campaign
  • The impact of the promotional campaign was also analyzed at physician potential and specialty
  • Long-term ROI of the campaign was over 600%; short-term ROI was 350%

Source: Cognizant, 2015

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