Product Development Manager


About OptimizeRx

OptimizeRx®, a digital health company, connects pharmaceutical companies to patients and providers, offering greater affordability, adherence and brand awareness at the point-of-care. As the nation’s largest digital platform connecting life sciences to the point-of-care, OptimizeRx provides a direct channel for payers, medtech companies, medical associations and pharma companies to communicate with healthcare providers right within their workflow and also directly to patients. 

As Product Development Manager your primary responsibility is to develop and implement product solutions to proactively meet client demand and drive business growth.

Core Responsibilities:

  • Work with the Head of Enterprise Product Management to develop a patient engagement product strategy that support the long-term business strategy and the short-term business needs
  • Manage strategy across both existing and new products and solutions, including products and solutions acquired organically and inorganically 
  • Develop business cases for potential opportunities (partnerships, product solutions, asset acquisitions), including market sizing, market segmentation, and pricing 
  • Develop go-to-market strategies, including pricing, distribution, product features and promotional recommendation
  • Represent customer needs and requirements to drive product and feature development
  • Conduct market research to proactively develop products and features
  • Creation, execution and management of the product roadmap (strategic and forward-looking)
  • Work with sales and marketing teams to incorporate market feedback into product development efforts 
  • Use market-driven product design approaches to build solutions that can be commercialized
  • Manage delivery of products and services on time and on budget
  • Ensure that the product and underlying technologies are compliant with all application legislation and regulation (HIPAA, HITRUST, TCPA, GDPR, etc.)
  • Ensure that appropriate certifications are maintained
  • Identify best-of-breed companies as potential partners


  • Bachelor’s degree in technology or business
  • 7-10 years’ experience in software product management
  • 3-5 years’ experience in pharma or pharma services
  • Demonstrated success in mobile software development featuring secure text messaging
  • Deep understanding of Agile software development techniques
  • Deep proficiency with Aha!, Jira and Confluence tools
  • Excellent written and verbal communication skills


  • New Jersey area


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