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30 May 2018

Using A Novel Patient Engagement Approach To Help Overcome The HCP and Patient Challenges of a New Pharmaceutical Launch

Launching a new pharma brand can be incredibly challenging. Even with a compelling efficacy story, it can be difficult to change HCPs' prescribing behaviors. This is especially true in a competitive category where an established medication is providing decent results. HCPs may also be less...


by OptimizeRx

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