Join us at Xpectives Health Summit’s Forum on Health Marketing Innovation & Technology for an engaging discussion on supercharging brand promotion
Learn about the how real-world evidence (RWE) is driving the latest brand engagement strategies from Angelo Campano, SVP & Principal of Agency Channels, during his session “Supercharging Brand Promotion with RWE in the EHR”, and discover how these data-driven insights can serve as the catalyst to determine your next best actions to engage with providers.
While the point of care has expanded and pharma marketers can now implement multi-channel strategies, the EHR continues to be a source of invaluable information to support decision making throughout the care journey – and across channels. Thanks to the increased adoption of digital and advanced analytics RWE in the EHR now provides deeper insights into who needs to be reached with what information, and when and where that information should be delivered.
Discover all our point-of-care communication platform can do for your brand