NEW INDUSTRY DRIVEN SOLUTION TO INCREASE PHARMACEUTICAL PRODUCT ACCESS, ADHERENCE AND LOYALTY

OPTIMIZERx Systems invites you to become a participating partner in a new Internet service called OPTIMIZERx (www.optimizerx.com). This service allows manufacturers of pharmaceuticals and over-the-counter medications to help patients better afford and comply with their prescribed branded medications.

The pharmaceutical industry continues to be under increased pressure for the high cost of prescription medications, and major efforts are being made to steer patients towards the use of generic prescription medications. However, there is now a better option that benefits both patients and pharmaceutical companies by enabling patients to adhere to their physician's prescribed therapies.

By registering with OPTIMIZERx, at no charge, patients and physicians now have a central way to review and participate in savings offers and programs to help them better afford the medicines they need. Upon selecting or typing in a product name, OPTIMIZERx determines if there is an available savings offer for that product or, if not, any alternative products within that category that may offer savings.

Unlike many other programs limiting eligibility to uninsured or lower income patients, OPTIMIZERx aims to help the majority of Americans better afford their medicines, regardless of their income levels or type of private insurance.

Benefits to participating partners:

• Increased exposure and enrollment of patients that seek your program offers.
• Greater patient access and compliance with your product's therapy.
• Patient freedom to exercise brand loyalty rather than defer to generic medications.
• Favorable brand exposure through increased affordable access to care.
• Patients are informed of participating brand alternatives to existing medications.

For more information and trade inquiries, please contact David Harrell at
248.342.3073 or info@optimizerx.com